About Us


Executive profiles – A company is only as strong as its executive leadership. Lori and Bruce Halloway are the Master Distributor for Imperial Feet products in the US and Canada. Bruce and Lori have been married for 22 years and work together every day striving to make the nail industry and products available to nail technicians the best it possibly can be.

Lori is an entrepreneur and recognized as a leader in the nail industry by industry magazines like Nails Magazine, NailPro, American Salon and TNG Magazine. She has an associates degree in Art and Science with a background in business. She is the creator of The Meticulous Manicurist Nail Tutorials, owner of Voila Salon and Spa where she works full time with clients, author of Shear Savvy Secrets and Strategies for Successful Salon Apprenticeships and a patent-pending inventor of a soon to be announced invention designed to benefit and prevent repetitive use injuries in nail technicians. Her salon has been licensed by the State of Michigan as a school of cosmetology for the past 16 years to conduct apprenticeships.

Lori hopes to set a new standard and raise awareness for the importance of body ergonomics in the nail industry. Her objective is to help prevent repetitive use injuries by teaching proper methods to work on clients and extend the longevity of a nail technicians career. Along with a strong commitment to continuing education, her knowledge, experience, and expertise in the nail industry continue to enhance the development of nail technicians all over the world.

Bruce Halloway is an entrepreneur and the manager of Voila Salon & Spa. He holds a bachelors degree in Marketing and Managment from Eastern Michigan University.  Bruce works on product development and retail strategy to ensure only the most efficient and effective products are available to you. We only succeed when you succeed and we want to do everything we can to help you take your business to the next level.



Saline,  MI 48176

(734) 887-6696
(833) 820-3338


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